Strategy: a view from the top (an executive perspective)

✍ Scribed by Pearce, John A.;De Kluyver, Cornelis A

Publisher: Pearson Prentice Hall
Year: 2012
Tongue: English
Leaves: 234
Edition: Fourth edition
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.;Aimed at undergraduates and graduates, this text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.

✦ Table of Contents

What is strategy? --
Strategy and performance --
Analyzing the external strategic environment --
Analyzing an industry --
Analyzing an organization's strategic resource base --
Formulating business unit strategy --
Business unit strategy : contexts and special dimensions --
Global strategy formulation --
Corporate strategy : shaping the portfolio --
Corporate strategy : managing the portfolio.

✦ Subjects

Business and Management;Management;Executives;Leadership

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