Strategic Management: An Executive Perspective

✍ Scribed by Cornelis A. de Kluyver (author) & John A. Pearce (author)

Publisher: Business Expert Press
Year: 2015
Tongue: English
Leaves: 274
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

✦ Table of Contents

Cover
Strategic Management: An Executive Perspective
Contents
Acknowledgments
Preface
CHAPTER 1: What Is Strategy?
CHAPTER 2: Strategy and Performance
CHAPTER 3: Analyzing the External Strategic Environment
CHAPTER 4: Analyzing an Industry
CHAPTER 5: Analyzing a Company’s Strategic Resource Base
CHAPTER 6: Formulating BusinessUnit Strategy
CHAPTER 7: Business Unit Strategy: Contexts and Special Dimensions
CHAPTER 8: Global Strategy: Fundamentals
CHAPTER 9: Global Strategy: Adapting the Business Model
CHAPTER 10: The Board’s Role in Strategic Management1
Notes
Index
Ad page
Cover

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