Strategy: a view from the top

✍ Scribed by Kluyver, Cornelis A De;II, John A Pearce

Publisher: Pearson
Year: 2013;2014
Tongue: English
Leaves: 193
Series: An Executive Perspective
Edition: Fourth edition, Pearson new international edition
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

✦ Table of Contents

Cover......Page 1
Table of Contents......Page 4
1. What is Strategy?......Page 6
2. Strategy and Performance......Page 22
3. Analyzing the External Strategic Environment......Page 40
4. Analyzing an Industry......Page 60
5. Analyzing an Organization's Strategic Resource Base......Page 76
6. Formulating Business Unit Strategy......Page 102
7. Business Unit Strategy: Contexts and Special Dimensions......Page 118
8. Global Strategy Formulation......Page 146
9. Corporate Strategy: Shaping the Portfolio......Page 168
C......Page 186
D......Page 187
G......Page 188
M......Page 189
P......Page 190
S......Page 191
V......Page 192
Z......Page 193

✦ Subjects

Business;Management

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