Strategies for Electronic Commerce and the Internet

✍ Scribed by Henry C., Jr. Lucas

Publisher: The MIT Press
Year: 2001
Tongue: English
Leaves: 280
Edition: 1st
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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