Electronic Commerce: the Strategic Perspective

✍ Scribed by Berthon, Pierre;Pitt, Leyland F.;Watson, Richard T.;Zinkhan, George M

Year: 2014
Tongue: English
Leaves: 115
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

✦ Subjects

BUSINESS & ECONOMICS--General;Economics;Electronic books;BUSINESS & ECONOMICS -- General

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