Electronic Commerce: B2c Strategies and Models

✍ Scribed by Steve Elliot

• Year: 2002
• Tongue: English
• Leaves: 368
• Edition: 1
• Category: Library

✦ Synopsis

Notwithstanding the NASDAQ upheavals in 2000, industry is continuing to embrace the concepts of Electronic Commerce. However, a major barrier to more widespread implementation of Electronic Commerce is uncertainty within organizations as how best to proceed.Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this much needed guide to the implementation of business-to-consumer electronic commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market. The firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet, including; travel, books, music CDs, technology sales, gifts, groceries and general merchandise.

✦ Table of Contents

Electronic Commerce......Page 3
Contents......Page 9
Foreword by Peter Keen......Page 11
Contributors......Page 13
Series Preface......Page 15
1. Introduction to B2C Strategies and Models......Page 17
2. Internet Retailing in Australia......Page 35
3. Internet Retailing in Denmark......Page 77
4. Internet Retailing in Greece......Page 115
5. Internet Retailing in Hong Kong, China......Page 153
6. Internet Retailing in the United Kingdom......Page 195
7. Internet Retailing in the United States......Page 233
8. Evaluating Websites and Surveying Customers Online......Page 271
9. Research Model and Theoretical Implications......Page 307
10. Conclusion......Page 343
References......Page 359
Index......Page 363