Cross-national alliances have become an increasingly salient part of the contemporary global environment. These alliances bring together firms embedded in diverse institutional environments. Diversity in institutional environments makes meaning creation difficult as well as necessary. Our paper sugg
โฆ LIBER โฆ
Strategic Alliance Poker: Demonstrating the Importance of Complementary Resources and Trust in Strategic Alliance Management
โ Scribed by Christopher R. Reutzel; William J. Worthington; Jamie D. Collins
- Book ID
- 109160882
- Publisher
- John Wiley and Sons
- Year
- 2012
- Tongue
- English
- Weight
- 467 KB
- Volume
- 10
- Category
- Article
- ISSN
- 1540-4595
No coin nor oath required. For personal study only.
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## Abstract This study proposes that partners who communicate mutual respect to each other develop integrative interaction that is a foundation for innovation. Structural equation analysis suggests that reflecting upon and improving interaction between supplier and customer organizations can contri