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Inter firm diversity and the management of meaning in international strategic alliances

✍ Scribed by Rajesh Kumar; Poul Houman Andersen

Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
147 KB
Volume
9
Category
Article
ISSN
0969-5931

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✦ Synopsis

Cross-national alliances have become an increasingly salient part of the contemporary global environment. These alliances bring together firms embedded in diverse institutional environments. Diversity in institutional environments makes meaning creation difficult as well as necessary. Our paper suggests that the alliance partners need to manage three kinds of meaning, namely pragmatic, moral, and cognitive. It is the effective management of meaning, which determines whether an alliance is able to achieve legitimacy. Implications for alliance management are discussed.

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