Innovation and competitive advantages from the integration of strategic aspects with social and environmental management in European firms
✍ Scribed by Marcus Wagner
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 152 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0964-4733
- DOI
- 10.1002/bse.585
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✦ Synopsis
Abstract
This paper analyses the nature and details of the association that the integration of social and environmental considerations with corporate strategy has for different competitive advantages and innovation activities at the firm level. Its objective is to answer the question as to whether a positive link exists between integration and the effects of environmental and social performance on these different dimensions of economic performance. The question of the specific form of this relationship is also raised. These questions are analysed using cluster analysis and regression models. Results are presented for four different dimensions of competitive advantage, and for two types of innovation activity. These raise the possibility that the process of integration is more important for bringing about a positive link than a resulting integration type. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.