✦ LIBER ✦

Storying marketing research: The twisted tale of a consumer profiled

✍ Scribed by Quinn, Lee; Patterson, Anthony

Book ID: 120996168
Publisher: Westburn Publishers Ltd
Year: 2013
Tongue: English
Weight: 181 KB
Volume: 29
Category: Article
ISSN: 0267-257X
DOI: 10.1080/0267257X.2013.771203

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Twisted Fairy Tales: Once upon a twist....a mixture of light and dark stories in the fairy tale genre

✍ Prue Batten; Rachel Dove; Paul Murphy; Rob Wickings; A J Armitt; Shirley Blane; 📂 Fiction 📅 2018 🏛 Inkslingers UK 🌐 English ⚖ 138 KB

If you go down to the woods today, you're in for a big surprise... The latest instalment from the Inkslinger Veterans borrows memorable elements from classic fairy tales, adds one or two twists you shouldn't see coming, and blends them in an eclectic mix of stories set both in the past and pres

Giving in consumer research and marketin

Giving in consumer research and marketing: A state of the art

✍ Le Gall-Ely, M. 📂 Article 📅 2013 🏛 SAGE Publications 🌐 English ⚖ 918 KB

Long-range scenario research as a factor

Long-range scenario research as a factor in long-range consumer marketing planning Kenneth Traynor and Susan C. Traynor, The journal of consumer marketing (Winter 1990), pp. 5–14 (GPL)

📂 Article 📅 1990 🏛 John Wiley and Sons 🌐 English ⚖ 283 KB

Proposing a new logic for data analysis

Proposing a new logic for data analysis in marketing and consumer behavior: case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers

✍ Woodside, Arch G. 📂 Article 📅 2012 🏛 Informa UK (Taylor & Francis) 🌐 English ⚖ 280 KB

The potential implications of web-based

The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

✍ Sreedhar Madhavaram; Radha Appan 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 90 KB

## Abstract Two developments in the last two decades frame the importance of Web‐based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive

[IEEE 2005 IEEE/PES Transmission & D

[IEEE 2005 IEEE/PES Transmission & Distribution Conference & Exposition: Asia and Pacific - Dalian, China (15-18 Aug. 2005)] 2005 IEEE/PES Transmission & Distribution Conference & Exposition: Asia and Pacific - The Combination of Purchase Agent, Bilateral Contract and Real-time Pricing Consumer Group A Research on the Electricity Market Model with Demand Response in China

✍ Wang Dongrong, ; Liu Baohua, ; Sun Xin, ; Zeng Ming, 📂 Article 📅 2005 🏛 IEEE 🌐 English ⚖ 313 KB