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Proposing a new logic for data analysis in marketing and consumer behavior: case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers

✍ Scribed by Woodside, Arch G.


Book ID
126519930
Publisher
Informa UK (Taylor & Francis)
Year
2012
Tongue
English
Weight
280 KB
Volume
22
Category
Article
ISSN
2163-9159

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