✦ LIBER ✦

Standardization/adaptation of international marketing strategy

✍ Scribed by Ryans, John K.; Griffith, David A.; Steven White, D.

Book ID: 121857870
Publisher: Emerald Group Publishing Limited
Year: 2003
Tongue: English
Weight: 87 KB
Volume: 20
Category: Article
ISSN: 0265-1335
DOI: 10.1108/02651330310505204

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Standardization versus adaptation of int

Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

✍ Marios Theodosiou; Leonidas C. Leonidou 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 160 KB

Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights. Based on an integrative analysis of 36 studies centering around strategy standardization/adaptation, its antecedents, and performance out

International Marketing Standardization

✍ Qun Tan, Dr. Carlos M. P. Sousa 📂 Article 📅 2013 🏛 Springer-Verlag 🌐 English ⚖ 930 KB

Can you standardize international market

Can you standardize international marketing strategy?

✍ Saul Sands 📂 Article 📅 1979 🏛 Sage Publications 🌐 English ⚖ 840 KB

Standardization of International Strateg

Standardization of International Strategy and Export Performance

✍ Shoham, Aviv 📂 Article 📅 2003 🏛 Haworth Press Inc 🌐 English ⚖ 687 KB

Standardization versus adaptation of int

Standardization versus adaptation of international advertising strategies: Towards a framework

✍ Papavassiliou, Nikolaos; Stathakopoulos, Vlasis 📂 Article 📅 1997 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 120 KB

Patterns of marketing adaptation in inte

Patterns of marketing adaptation in international business

✍ Kacker, M. P. 📂 Article 📅 1973 🏛 Wiley (John Wiley & Sons) ⚖ 182 KB