✦ LIBER ✦

Standardization versus adaptation of international advertising strategies: Towards a framework

✍ Scribed by Papavassiliou, Nikolaos; Stathakopoulos, Vlasis

Book ID: 111973346
Publisher: Emerald Group Publishing Limited
Year: 1997
Tongue: English
Weight: 120 KB
Volume: 31
Category: Article
ISSN: 0309-0566
DOI: 10.1108/03090569710176646

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