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Stakeholder marketing: a definition and conceptual framework

✍ Scribed by G. Tomas M. Hult; Jeannette A. Mena; O. C. Ferrell; Linda Ferrell

Book ID: 107687851
Publisher: Springer-Verlag
Year: 2011
Tongue: English
Weight: 414 KB
Volume: 1
Category: Article
ISSN: 1869-814X
DOI: 10.1007/s13162-011-0002-5

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