๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

A conceptual definition of direct marketing

โœ Scribed by Connie L. Bauer; John Miglautsch

Book ID
102816900
Publisher
John Wiley and Sons
Year
1992
Weight
940 KB
Volume
6
Category
Article
ISSN
0892-0591

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This article considers the definition of direct marketing proposed by Bauer and Miglautsch (2) in the Journal of Direct Marketing in light of the reality of the direct marketing industry. It suggests that their definition is really a definition of the direct marketing system, rather than of direct m