✦ LIBER ✦

Special Issue on UK Services Marketing Scholarship

✍ Scribed by Mark Gabbott; Gillian Hogg

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Special issue on services marketing: Aus

✍ Janet R McColl-Kennedy 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 60 KB

Special issue on European research in se

✍ Jos G.A.M. Lemmink; Günther Botschen; Ian N. Lings 📂 Article 📅 2004 🏛 Elsevier Science 🌐 English ⚖ 64 KB

Special issue on social marketing

✍ Walter Wymer 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 28 KB

Introduction to the special issue: Servi

✍ MaryJo Bitner 📂 Article 📅 1997 🏛 Elsevier Science 🌐 English ⚖ 309 KB

INTRODUCTION TO THE SPECIAL ISSUE ON SER

✍ Roland T. Rust; Richard B. Chase 📂 Article 📅 2009 🏛 Production and Operations Management Society 🌐 English ⚖ 76 KB

Introduction to the second special issue

✍ Mary Jo Bitner 📂 Article 📅 1997 🏛 Elsevier Science 🌐 English ⚖ 297 KB