This special issue of Psychology & Marketing presents a collection of articles on a perennially studied but still controversial topic-the use of fear appeals in social marketing campaigns. In the first article, Laros and Steenkamp devise and test a measure of consumers' fear of genetically modified
β¦ LIBER β¦
Special issue on social marketing
β Scribed by Walter Wymer
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 28 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.321
No coin nor oath required. For personal study only.
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We hope that you will find this special issue to be both interesting and insightful. We welcome your comments.
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