𝔖 Bobbio Scriptorium
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Special issue on social marketing

✍ Scribed by Walter Wymer


Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
28 KB
Volume
13
Category
Article
ISSN
1465-4520

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πŸ“œ SIMILAR VOLUMES


Special issue editorial: Fear appeals in
✍ John R. Rossiter; Sandra Jones πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 33 KB

This special issue of Psychology & Marketing presents a collection of articles on a perennially studied but still controversial topic-the use of fear appeals in social marketing campaigns. In the first article, Laros and Steenkamp devise and test a measure of consumers' fear of genetically modified

Special issue on the econometrics of soc
✍ Bent Jesper Christensen; Nabanita Datta Gupta; John Rust πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 56 KB πŸ‘ 1 views

As is well known, nearly every country in the world will soon be facing very serious financial challenges in order to maintain the historically increasingly generous level of social insurance benefits (in the case of OECD countries), or to establish or expand nonexistent or minimalist social securit