Marketing and development out of poverty
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Stuart C. Carr; Robert O. Rugimbana
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Article
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2009
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John Wiley and Sons
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English
⚖ 73 KB
## Abstract Reducing poverty by meeting the United Nations' Millennium Development Goals (MDGs) is an interdisciplinary undertaking, in which Marketing Science logically plays a role. The papers in this special issue cover a range of methods, from traditional consumer research experiments (on image