𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Social ties and online word of mouth

✍ Scribed by Steffes, Erin M.; Burgee, Lawrence E.


Book ID
120888718
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
109 KB
Volume
19
Category
Article
ISSN
1066-2243

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