✦ LIBER ✦

Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication

✍ Scribed by Zhang, Jie; Daugherty, Terry

Book ID: 120561601
Publisher: Emerald Group Publishing Limited
Year: 2009
Weight: 492 KB
Volume: 24
Category: Article
ISSN: 1935-5181
DOI: 10.1108/19355181200900011

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