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Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction

✍ Scribed by Chang Lee, Kun; Currás‐Pérez, Rafael; Ruiz‐Mafé, Carla; Sanz‐Blas, Silvia

Book ID: 126987006
Publisher: Frank Cass & Co. Ltd
Year: 2013
Tongue: English
Weight: 407 KB
Volume: 37
Category: Article
ISSN: 1353-1042
DOI: 10.1108/14684521311311630

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## Abstract This paper links the micro and macro levels of analysis by examining how different aspects of community sentiment are affected by one's personal ties to the community compared with the organizational network structure of the community. Using data collected from residents of six communit