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Social identity perspective on brand loyalty

✍ Scribed by Hongwei He; Yan Li; Lloyd Harris

Book ID: 116618853
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 419 KB
Volume: 65
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2011.03.007

No coin nor oath required. For personal study only.

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