๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Social embeddedness and online consumer behavior

โœ Scribed by Thomas Hess; Karl R. Lang; Sean Xin Xu

Book ID
107661458
Publisher
Springer-Verlag
Year
2011
Tongue
English
Weight
68 KB
Volume
21
Category
Article
ISSN
1019-6781

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## ABSTRACT Today, consumers are involved in a variety of activities, ranging from consuming content to participating in discussions, sharing knowledge with other consumers, and contributing to other consumers' activities. With the enormous interest in social media sites, such as YouTube, MySpace,