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Understanding the online consumer: A typology of online relational norms and behavior

✍ Scribed by Charla Mathwick


Book ID
102149308
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
211 KB
Volume
16
Category
Article
ISSN
1094-9968

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## Abstract This study examines the lifestyle characteristics of on‐line households. By means of a U.S. national probability sample of on‐line heads of households, this descriptive research is the first of its kind to provide a lifestyle perspective of who is using the Internet to shop, who does no