This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly
β¦ LIBER β¦
Situational effects on brand preferences for image products
β Scribed by Bernd H. Schmitt; Clifford J. Shultz II
- Book ID
- 112141885
- Publisher
- John Wiley and Sons
- Year
- 1995
- Tongue
- English
- Weight
- 951 KB
- Volume
- 12
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
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