𝔖 Bobbio Scriptorium
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Shopping Goals, Goal Concreteness, and Conditional Promotions

✍ Scribed by Lee, Leonard; Ariely, Dan


Book ID
125588030
Publisher
University of Chicago Press
Year
2006
Tongue
English
Weight
281 KB
Volume
33
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


The effects of concrete and abstract con
✍ Michelle L. Peterman πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 214 KB πŸ‘ 2 views

This article examines the implications of adopting concrete and abstract purchase goals over several stages of information processing. Results are reported from a computerized experiment that demonstrates three important goal effects. At the acquisition stage, goals guide information exposure, induc