Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination

✍ Scribed by Alexander Leischnig; Marko Schwertfeger; Anja Geigenmüller

• Book ID: 116695039
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 172 KB
• Volume: 18
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2010.11.002