Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls

✍ Scribed by Khare, Arpita; Achtani, Dhiren; Khattar, Manish

• Book ID: 125465695
• Publisher: Emerald Group Publishing Limited
• Year: 2014
• Tongue: English
• Weight: 139 KB
• Volume: 26
• Category: Article
• ISSN: 1355-5855
• DOI: 10.1108/apjml-09-2013-0097