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An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands: Frank H. Alpert and Michael A. Kamins, Journal of Marketing (October 1995), pp. 34–45


Book ID
116151322
Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
286 KB
Volume
13
Category
Article
ISSN
0737-6782

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