An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands: Frank H. Alpert and Michael A. Kamins, Journal of Marketing (October 1995), pp. 34–45

• Book ID: 116151322
• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 286 KB
• Volume: 13
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(96)85696-7