An examination of reseller buyer attitudes toward order of brand entry Frank H. Alpert, Michael A. Kamins, and John L. Graham, Journal of Marketing (July 1992), pp. 25–37

✍ Scribed by Romero, L.; Del Valle, M.; Romero-Rivera, R.; Alonso, G.; Ávalos-Borja, M.; Fuentes, S.; Paraguay-Delgado, F.; Cruz-Reyes, J.

• Book ID: 122314916
• Publisher: John Wiley and Sons
• Year: 1993
• Tongue: English
• Weight: 242 KB
• Volume: 10
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(93)90042-O