Rural tourism in Israel: service quality
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Arie Reichel; Oded Lowengart; Ady Milman
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Article
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2000
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Elsevier Science
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English
โ 141 KB
Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B&B's) in Israel is investigated. Utilizing GroK nroos's model of perceived service quality, an exploratory empirical study