✦ LIBER ✦

Rural tourism in Israel: service quality and orientation

✍ Scribed by Arie Reichel; Oded Lowengart; Ady Milman

Publisher: Elsevier Science
Year: 2000
Tongue: English
Weight: 141 KB
Volume: 21
Category: Article
ISSN: 0261-5177
DOI: 10.1016/s0261-5177(99)00099-0

No coin nor oath required. For personal study only.

✦ Synopsis

Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B&B's) in Israel is investigated. Utilizing GroK nroos's model of perceived service quality, an exploratory empirical study of 206 guests and 23 entrepreneurs revealed gaps between expected and experienced service dimensions. Based on these "ndings, management and marketing implications for service quality improvements are discussed along with the acute need for appropriate training.

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