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Service backstage visibility and the corresponding perceived values in the process of service delivery

✍ Scribed by Yu-Ying Huang

Book ID
118425880
Publisher
Elsevier
Year
2012
Tongue
English
Weight
185 KB
Volume
20
Category
Article
ISSN
1441-3582

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## Abstract The importance of perceived value in customer decision making is well known. However, few studies assess empirically the direct effects of various perceived value dimensions on post‐purchase behavior. This article examines differences between information and entertainment mobile content