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Predictive value of comments in the service engagement process

โœ Scribed by Carman, Stephen; Strong, Ray; Chandra, Anca; Oh, Sechan; Spangler, Scott; Anderson, Laura; Bernard, J. Jansen


Book ID
118764414
Publisher
Wiley (John Wiley & Sons)
Year
2012
Tongue
English
Weight
235 KB
Volume
49
Category
Article
ISSN
0044-7870

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## Abstract Regulatory engagement theory [Higgins, E. T. (2006). Value from hedonic experience and engagement. Psychological Review, 113, 439โ€“460.] proposes that value is a motivational force of attraction to or repulsion from something, and that __strength of engagement__ contributes to __value in