[Review of Marketing Research] Volume 7

[Review of Marketing Research] Volume 7 || Introduction: Analyzing Accumulated Knowledge and Influencing future Research

✍ Malhotra, Naresh K. 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 119 KB

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidiscip

[Review of Marketing Research] Volume 7 || Dynamic strategic goal setting: theory and initial evidence

✍ Houston, Mark B. 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 506 KB

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidiscip

[Review of Marketing Research] Volume 7

[Review of Marketing Research] Volume 7 || A backward glance of who and what marketing scholars have been researching, 1977–2002

✍ Ford, John B. 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 283 KB

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidiscip

[Review of Marketing Research] Volume 7

[Review of Marketing Research] Volume 7 || Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

✍ Malhotra, Naresh K. 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 391 KB

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidiscip

[Review of Marketing Research] Volume 7

[Review of Marketing Research] Volume 7 || Referral equity and referral management: the supplier firm's perspective

✍ Hada, Mahima 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 816 KB

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidiscip

[Review of Marketing Research] Volume 7 || Internet channel conflict: Problems and solutions

✦ Synopsis