[Review of Marketing Research] Volume 7 || Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

✍ Scribed by Malhotra, Naresh K.

• Book ID: 115493530
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 391 KB
• Edition: Illustrated
• Category: Article
• ISBN: 0857244752
• ISSN: 1944-7035
• DOI: 10.1108/s1548-6435(2010)0000007010

✦ Synopsis

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidisciplinary Literatures In An Integrative Manner.