✦ LIBER ✦
[Review of Marketing Research] Volume 7 || Referral equity and referral management: the supplier firm's perspective
✍ Scribed by Hada, Mahima
- Book ID
- 115493528
- Publisher
- Emerald Group Publishing Limited
- Year
- 2010
- Tongue
- English
- Weight
- 816 KB
- Edition
- Illustrated
- Category
- Article
- ISBN
- 0857244752
- ISSN
- 1944-7035
No coin nor oath required. For personal study only.
✦ Synopsis
This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidisciplinary Literatures In An Integrative Manner.