Retail premiums for honey characteristics

✍ Scribed by Laurian J. Unnevehr; Fatoumata C. Gouzou

• Book ID: 101292708
• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 68 KB
• Volume: 14
• Category: Article
• ISSN: 0742-4477
• DOI: 10.1002/(sici)1520-6297(199801/02)14:1<49::aid-agr4>3.0.co;2-l

✦ Synopsis

The retail demand for characteristics of honey is estimated using retail scanner data. The results show that consumers pay substantial premiums for honey based on form, container, brand, and floral source. The highest price premiums are associated with unique monofloral sources, followed by other unusual, but less pure, floral sources. The results demonstrate that consumers will pay for unique characteristics of honeys associated with particular floral sources. Thus, honey producers may be able to further promote honey products or develop new products on the basis of floral source differentiation.