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Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity

✍ Scribed by Dwivedi, Abhishek; Merrilees, Bill

Book ID: 121530718
Publisher: Elsevier
Year: 2013
Tongue: English
Weight: 344 KB
Volume: 21
Category: Article
ISSN: 1441-3582
DOI: 10.1016/j.ausmj.2013.02.001

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