✦ LIBER ✦
Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extension
✍ Scribed by Robert E. Carter, David J. Curry
- Book ID
- 120949563
- Publisher
- Sage Publications
- Year
- 2011
- Tongue
- English
- Weight
- 398 KB
- Volume
- 41
- Category
- Article
- ISSN
- 0092-0703
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