✦ LIBER ✦

Researching design trends for the redesign of product form

✍ Scribed by W.-c. Chang; Y.-t. Van

Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 202 KB
Volume: 24
Category: Article
ISSN: 0142-694X
DOI: 10.1016/s0142-694x(02)00033-9

No coin nor oath required. For personal study only.

✦ Synopsis

This paper illustrates how to conduct pre-design research properly before redesigning a product form if we want to increase the success rate of a redesigned product in the market. The style formulation techniques used for five pairs of printers, each pair consisted of one replacement model and one new model, made by three well-known manufacturers, EPSON, HP, and Canon were analyzed to understand how certain elements were manipulated to create the particular style of each product. The general trend of style formulation techniques applied to the new printers was summarized from these analyses and was applied in the design of another new redesigned printer. Results of a questionnaire, which was conducted to ask college students to describe their reactions to the design of the printers of each pair, were also adopted as guidelines in the formulation of the new redesigned printer which is aimed to the market of college students. The successful story of this new redesigned printer shows that well-planned design research can help to find the right direction and enhance the chances of success for a redesigned product.

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