✦ LIBER ✦

Relative effectiveness of differently framed health messages: the influence of ambivalence

✍ Scribed by Philip Broemer

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 151 KB
Volume: 32
Category: Article
ISSN: 0046-2772
DOI: 10.1002/ejsp.116

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Ease of imagination moderates reactions

Ease of imagination moderates reactions to differently framed health messages

✍ Philip Broemer 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 140 KB

The influence of self-efficacy on the ef

The influence of self-efficacy on the effects of framed health messages

✍ Jonathan van 't Riet; Robert A.C. Ruiter; Marieke Q. Werrij; Hein de Vries 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 107 KB

Health-care product advertising: The inf

Health-care product advertising: The influences of message framing and perceived product characteristics

✍ Chun-Tuan Chang 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 267 KB

## Abstract Message framing readily lends itself to marketing communication and advertising persuasion strategies. However, past research yields contradictory and inconsistent predictions as to whether positive or negative frames are more persuasive. This study examines the most appropriate message

The influence of evidence type and produ

The influence of evidence type and product involvement on message-framing effects in advertising

✍ Frank E. Dardis; Fuyuan Shen 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 178 KB

The effects of message framing on behavi

The effects of message framing on behavioral prevalence assumptions

✍ Anne E. Stuart; Hart Blanton 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 89 KB

Distinct pathways to persuasion: The rol

Distinct pathways to persuasion: The role of affect in message-framing effects

✍ Jonathan van 't Riet; Robert A. C. Ruiter; Marieke Q. Werrij; Math J. J. M. Cand 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 153 KB