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Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

✍ Scribed by Marie Hélène De Cannière; Patrick De Pelsmacker; Maggie Geuens

Book ID: 106403534
Publisher: Springer US
Year: 2009
Tongue: English
Weight: 319 KB
Volume: 25
Category: Article
ISSN: 0889-3268
DOI: 10.1007/s10869-009-9127-z

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