Examining trying as a mediator and control as a moderator of intention–behavior relationship

✍ Scribed by Anil Mathur

• Book ID: 101298759
• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 153 KB
• Volume: 15
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/(sici)1520-6793(199805)15:3<241::aid-mar3>3.0.co;2-a

✦ Synopsis

This article presents a modified model of the theory of planned behavior by incorporating trying as a mediator and actual control as a moderator of the intention -behavior relationship. The revised model was tested with the use of structural equation models for eight commonly performed activities

Results provide (N ‫؍‬ 240). general support for the model suggesting that intentions influenced the level of trying, which, in turn, influenced behavior. Correlation analysis employing Fisher's z transformation revealed that actual control moderated the relationship between trying and behavior. Implications of the findings are discussed.