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Examining trying as a mediator and control as a moderator of intention–behavior relationship

✍ Scribed by Anil Mathur


Book ID
101298759
Publisher
John Wiley and Sons
Year
1998
Tongue
English
Weight
153 KB
Volume
15
Category
Article
ISSN
0742-6046

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✦ Synopsis


This article presents a modified model of the theory of planned behavior by incorporating trying as a mediator and actual control as a moderator of the intention -behavior relationship. The revised model was tested with the use of structural equation models for eight commonly performed activities

Results provide (N ‫؍‬ 240). general support for the model suggesting that intentions influenced the level of trying, which, in turn, influenced behavior. Correlation analysis employing Fisher's z transformation revealed that actual control moderated the relationship between trying and behavior. Implications of the findings are discussed.


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