𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Relationship marketing and customer loyalty

✍ Scribed by Oly Ndubisi, Nelson


Book ID
120676302
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
72 KB
Volume
25
Category
Article
ISSN
0263-4503

No coin nor oath required. For personal study only.


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This article examines the emerging concept of relationship marketing in an accessible way through an explanation of airline loyalty schemes. It provides evidence that success from relationship marketing schemes is not easily achieved. This is because of the proliferation of loyalty schemes and the b