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Recognizing Consumer Issues in DTC Pharmaceutical Advertising

✍ Scribed by MARLA B. ROYNE; SUSAN D. MYERS

Book ID
111353083
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
96 KB
Volume
42
Category
Article
ISSN
0022-0078

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## Abstract The worldwide growth and acceptance of e‐commerce provides consumers with the opportunity to shop in computer‐mediated interactive environments that simulate direct product experience. However, the phenomenal growth in advertising on the Internet and marketers' ability to rapidly change