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Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs

✍ Scribed by Richard F. Beltramini


Publisher
Springer
Year
2006
Tongue
English
Weight
152 KB
Volume
63
Category
Article
ISSN
0167-4544

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Barely or fairly balancing drug risks? C
✍ Jeremy Kees; Paula Fitzgerald Bone; John Kozup; Pam Scholder Ellen πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 136 KB

## Abstract A critical requirement of direct‐to‐consumer (DTC) drug promotion on the Internet is the concept of fair balance. This means that prescription drug Web sites should provide an accurate, balanced portrayal of the risks relative to the benefits of using prescription medications. However,