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Quantifying Brand Image: Empirical Evidence of Trademark Dilution

✍ Scribed by Julie Manning Magid; Anthony D. Cox; Dena S. Cox

Book ID
111320012
Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
221 KB
Volume
43
Category
Article
ISSN
0002-7766

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πŸ“œ SIMILAR VOLUMES

The brand positioning and image of a rel
The brand positioning and image of a religious organisation: an empirical analysis
✍ Madalena Abreu πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 98 KB

## Abstract Brand positioning and image development are important topics for any religious organisation wishing to provide an effective service to the public. It follows that in a world with increasing religious options, the position strategy decision and the brand position statement are essential