Image feedback effects of brand extensions: Evidence from a longitudinal field study

✍ Scribed by Franziska Völckner; Henrik Sattler; Gwen Kaufmann

• Publisher: Springer US
• Year: 2007
• Tongue: English
• Weight: 197 KB
• Volume: 19
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-007-9028-8