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Purchasing global luxury brands among young Korean consumers

✍ Scribed by Park, Hye‐Jung; Rabolt, Nancy J.; Sook Jeon, Kyung

Book ID
121851089
Publisher
Emerald Group Publishing Limited
Year
2008
Tongue
English
Weight
99 KB
Volume
12
Category
Article
ISSN
1361-2026

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## Abstract Purchasing motives central to consumption experience are often overlooked in the international brand literature. This paper focuses on three primary purchasing motives – perceived prestige, perceived quality, and perceived value and explores their relative impact on purchase intentions